getting started 2

Standards are expectations which govern the client relationship. It is a roadmap of where you are going and establishes clarity. We need to model our standards and include them in a Welcome Pack.

Ideas for a Welcome Pack

Introduction to coaching
Fees / billing procedure
Structure – Face to face, by phone, on line etc
Length of sessions
Standards including ICA Code of ethics
Reference contact material

Marketing ideas

Email your immediate circle of influence
Referrals
Blog / Website
On-line including: Directory for newsletters – you can send an article and include contact details
Workshops and Seminars
Clutter busters – impactful direct mail
Radio ‘live interview’
Newspapers

Who is my target market?

1. Small to medium businesses
2. Christians
3. Middle aged males who need to rediscover themselves

What is the biggest problem / issue that they have which working with me will solve

1. Slow sales growth driven, in part, by ineffective marketing
2. Not ‘walking the talk’
3. Feeling stale

Identify a unique quality that makes me perfect to work with the target market

1. Marketing combined with educational experience
2. Empathetic fellow Christian
3. I have overcome such a stage in my life – my testimony

Elevator speech

I can completely change people’s lives; that’s what I’m here for!

Practice Design

* The client will receive a ‘Welcome’ pack
* Schedule clients once a week for 3 x 1 hour sessions out of 4 weeks
* Face to face, telephone and on-line platforms
* Charge a minimum of $300's for the month to be paid upfront - given my business niche I'd hope to be at $400 per month in 2 years
*First 12 months, whilst training: A free trial session and then a monthly cost of $50’s for the first 3 months then $100’s per month for the next 3 months.
* I will ask for references and testimonies

Standards:

* I will respond to emails in 24 hours or I’ll discount the months bill by $50’s or a free email session
* If I cancel a session, the next session will be free
* ICA standards


My business structure

* Business name (I will advise once registration process is complete)
* Business Plan
* 20 clients at any given time
* Partners including lawyer, accountant, coaches, counselors
* Telephone with a separate line
* Business card
* Promotional Pack; ‘Discovery’ and ‘Are you ready to hire a coach’ forms
* Welcome Pack
* Promote by word-of-mouth; direct mail; radio 'live interview'; seminars and workshops; newspapers to direct clients to my website. In 2 years, I'd expect on-line promotion to also be part of the marketing mix.
* Reference books / magazines
* On line resources – Internet site and blogs